Confidentiality

Last Updated: March 2, 2025

This Privacy Policy describes how KONFORTIFY owned by DICASON GROUP (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from konfortify.shop (the “Site”) or otherwise communicate with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” refers to you as the user of the Services, whether you are a customer, website visitor, or other individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses outlined below, we may use information we collect about you to communicate with you, provide or improve the Services, fulfill any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

Contact details — including your name, address, phone number, and email.
Order information — including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information — including your username, password, security questions, and other information used to maintain account security.
Shopping information — including items you view, put in your cart or add to your wishlist or store on your account (e.g. Loyalty Points, reviews, referrals, or gift cards) or purchases.
- Stored loyalty points/Product reviews/Referrals/Gift cards
Customer support information — including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies

We also may automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

Companies who support our Site and Services, such as Shopify.
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) from you in order to process your payment, fulfill your orders and provide you with products or services you have requested, in order to fulfill our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you in relation to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitating any returns and exchanges and to enable you to post reviews, and other functionalities related to your account.
Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, SMS, mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are located in the EEA, the legal basis for this data processing activity is our legitimate interest in selling our products pursuant to Art. 6(1)(f) GDPR.
Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are located in the EEA, the legal basis for this data processing activity is our legitimate interest in ensuring the security of our website for you and other customers pursuant to Art. 6(1)(f) GDPR.
Communicating with you and Service Improvements. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest in order to be able to respond to you, to provide you with effective services, and to maintain our business relationship with you pursuant to Art. 6(1)(f) GDPR.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use in connection with powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and service providers to use Cookies on our Site to better tailor the Services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to stop working properly or to no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Our Site also recognizes Global Privacy Control (GPC) signals which allows you to opt-out of certain uses or disclosures of your information. If you tell us your preferences via GPC, we treat such a signal as a valid request to opt-out of sharing/targeted advertising for the associated browser or device. If we are able to associate the device sending the signal with a Shopify account, we will apply the opt-out request to the account as well. You can find more information about Global Privacy Control at https://globalprivacycontrol.org/. Other than GPC, we do not recognize any other "Do Not Track" signals that may be sent from your web browser or device.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy policies.
When you direct, request us or otherwise consent to our sharing of certain information with third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have disclosed the following categories of personal information and sensitive personal information about users for the purposes stated above in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information” in the preceding 12 months.

Category	Categories of Recipients
Identifiers such as basic contact details and certain Order and Account information Personal information categories listed in the California Customer Records statute, e.g., basic contact details and certain Order and Account information Commercial information such as Order information, Shopping information and Customer support information Internet or other similar network activity, such as Usage Data Geolocation data, e.g., location determined by an IP address or other technical means	Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers) Business and marketing partners Affiliates

Category of Personal Information	Categories of Recipients
Identifiers such as name, email address, and phone number	Business and Marketing Partners
Commercial information such as records of products or services purchased	Business and Marketing Partners
Usage Data	Business and Marketing Partners

Third Party Websites and Links.

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect any personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights

Depending on where you are located, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, and may only apply in certain circumstances. In certain instances, we may deny your request as permitted by law.

Right to Access/Know: You may have a right to request access to the personal information that we hold about you, including details relating to the ways in which we use and share your information.
Right to Delete: You may have a right to request that we delete the personal information we maintain about you.
Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
Right to Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt Out of Sale, Sharing, or Targeted Advertising: You may have a right to direct us not to “sell” or “share” your personal information or to opt out of the processing of your personal information for purposes considered to be “targeted advertising” as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on your location, we will automatically treat this as a request to opt-out of the “sale” or “sharing” of information for the device and browser you use to visit the Site.
Restrict Processing: You may have the right to ask us to stop or restrict our processing of personal information.
Withdraw Consent: Where we rely on consent to process your personal information, you may have the right to withdraw that consent.

Right to Appeal: If we deny your request, you may have the right to appeal our decision. You can do so by directly replying to our denial.

Manage Communication Preferences: We may send you promotional emails, and you may opt out of receiving these emails at any time by using the unsubscribe option displayed in our emails to you. Even if you opt out, we may still send you non-promotional emails, such as those about your account or orders.

You can exercise these rights as indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you, such as your email address or account information, to verify your identity before we can provide a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details listed below or by submitting your complaint to your local data protection authority. For the EEA, a list of competent data protection supervisory authorities can be found here.

International Users

Please note that we may transfer, store, and process your personal data outside the country in which you live. Your personal data may also be processed by staff and external service providers and partners in these countries.

When we transfer your personal data to countries outside Europe, we rely on recognized transfer mechanisms such as the European Commission's standard contractual clauses or equivalent contracts from the relevant UK authority, unless the data transfer is to a country that has been deemed to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this privacy policy, or wish to exercise any of your rights, please call us or email us at contact@konfortify.shop or contact us at 71-75 Shelton street, London, WC2H 9JQ, United kingdom

For the purposes of applicable data protection laws, and unless expressly stated otherwise, we are the controller of your personal data.